Meet Petfitness

Services Provided:

Customisable workout app for pets, challenging the belief that all your pet needs is a walk. With the help of top vets, dog trainers, and medical doctors they created a fitness workouts library geared towards getting pets in shape and help with their well-being by combining different approaches from game to train.

"As an owner of a major fitness brand, I saw how saturated the market was. There's been an abundance of exercise programs for humans. However, since getting my dog Driggs a few years ago, I realized there was a lack of exercise information for dogs. I noticed a huge market of toy, supplement, and food brands for pets, but nothing specific to exercise itself. This really motivated me to shift my attention from fitness for humans to fitness for pets." Richie Allen

Create one of a kind app on the market focusing on a combination of strength, endurance, flexibility, balance, and mental training. An app with a fun and easy-to-follow exercise plan designed to improve the connection between the owners and their pets and made to fit your lifestyle be it based on activity levels, interests or goals.

Challenge

Goal

Strategy & approach

Discovery

Design

Prototype

Market Research

Wireframes

User Journey

Brand Identity

Adaptive Design

Ui-Kit

Prototype

Wireframe

User Journey

Brand identity

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Buttons

Icons

Ui Components

UX Design

Interface Navigation

Speed and flexibility of the search within the platform by using filters to adapt to the dog’s behaviour, pause and recover the workout if needed.

Focus Area, Breed & Goals

Availability of smart filters to better account for the nuances in differentiating between the different breeds, age of the pet and goals.

Programs & Workouts

Extensive choice of customisable workouts and exercises within them, focuses and approaches

Client Portal

User's personal space within the app and the option to switch between sub-accounts to adjust in case of multiple pets